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The selection of a single tube of toothpaste can leave a grown adult quivering like a deer by the tobacconist at the exit of a supermarket.

I’d like to open, for you reader, a very small window into obsessive compulsive personality disorder (OCPD, not to be confused with obsessive compulsive disorder, OCD; often stereotyped as excess hand washing)

First, I see, as part of an end of the aisle display, Colgate branded multi-purpose toothpaste reduced as end of line, to £2 (£2.67 per 100ml). …


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